As part of his ongoing efforts to build relationships with leading luxury residential architecture firms, Roger Marquis, business development director at Liebhaber Company, was eager to connect with Pembrooke & Ives, a firm whose work closely aligns with the type of high-end projects his firm pursues.
Through the NY Alliance, Ira Reisman facilitated an initial introduction to a contact he knew within Pembrooke & Ives’ IT department. That connection quickly led to a warm introduction to the firm’s business development director, Jennifer Mortensen. Roger followed up by email, and within minutes Jennifer responded and agreed to meet with him and Liebhaber Company’s principal, Andrew Liebhaber.
The impact of that introduction was immediate. Following their first meeting, Roger had a second, more in-depth conversation with Jennifer where they exchanged insights on business development and shared contacts. One of the names she provided was at Ferguson & Shamamian, a firm already on Roger’s prospect list. That warm introduction resulted in a meeting with two of F&S’s principals and the start of another promising relationship. In parallel, Roger and Andrew also scheduled a project tour with additional members of the Pembrooke & Ives team, further strengthening their connection with the firm.
The Results
While this relationship has not yet translated into a specific project, the value was realized almost instantly through meaningful introductions, expanded access, and the foundation of multiple new relationships.
This experience perfectly illustrates the power of the room. What is often described as six degrees of separation becomes two or three when business is conducted through the NY Alliance. The depth, reach, and generosity of members’ networks consistently turn introductions into real opportunities.