Jeff Pinsky, founder and owner of ePromos, an industry-leading distributor of promotional products, experienced the impact of the NY Alliance through fellow member Jared Kleinberg. Midway through a competitive RFP with Link Logistics, Jeff sought insights and guidance to strengthen his team’s proposal for a $2 million recurring revenue opportunity.
Jared connected Jeff via email to a key influencer on the decision-making committee. This introduction provided valuable insight into Link Logistics’ program and needs, and Jared also offered an endorsement of ePromos to the decision-makers. Armed with this knowledge, Jeff was able to refine the pitch, focus on what mattered most, and position ePromos as a trusted, known entity despite not having prior business with the client.
The Results
Within two months, this connection significantly elevated the proposal, enhancing the team’s competitiveness and improving their chances of winning. While Jeff’s team brought strong preparation and contacts to the process, the connection facilitated through Jared and the NY Alliance’s Business in Progress program provided the differentiating insight that set them apart.
This experience highlights the power of the room, showing how strategic introductions and expert guidance can make a meaningful difference in pursuing and winning high-stakes business opportunities.