Rob Post, vice president of sales at Parity, had been trying for several years to connect with the building at 207 East 57th Street in New York City, but despite numerous attempts, the resident manager was unresponsive. Phone calls were answered but quickly dismissed, with the message that there was no time to meet. The building had remained inaccessible despite consistent follow-up.
This opportunity was especially important because the property was an ideal candidate for Parity’s HVAC optimization services and also represented a strong opportunity to expand Parity’s work with Orsid, a property management firm.
The turning point came when Alliance member Deepti Mittal joined the building’s condo board. Through her position, she strongly advocated for giving Parity the opportunity to evaluate the building and present projected energy savings. Her credibility and influence as a board member opened a door that had been closed for more than two years.
Once Rob was able to visit the building in person, it became significantly easier to build trust with the resident manager. The projected savings were compelling, and combined with the ability to secure 0% financing, the decision became a clear and straightforward one for the building.
The Results
Within just a few months of the introduction, Parity was awarded the project. Deepti was instrumental in ensuring the project moved forward quickly and was completed within the year. A five-year contract totaling approximately $192,600 marked a meaningful win for Parity.
This experience is a prime example of the “power of the room.” Without Deepti’s involvement on the board, this opportunity may never have materialized. After more than two years of unsuccessful outreach, one trusted relationship within Business in Progress turned persistence into results demonstrating how the room can unlock opportunities that would otherwise remain out of reach.